Changelog

Deck Plugins for Customer-Led Teams

Explore customer pain, prioritize roadmap bets, shape initiatives, create Project briefs, and build with customer context in Claude Code, Codex, and Claude Chat.

Deck plugins let product and design teams connect Claude Code and Codex to Deck through the hosted MCP server. Once an org admin enables MCP access from Settings -> MCP, users can authenticate with browser OAuth and ask their agent to inspect Deck themes, insights, transcripts, opportunities, initiatives, Projects, NPS, segments, and recent feedback.

The plugin currently packages six repeatable workflows: discovery support, feedback analysis, initiative briefs, Project briefs, NPS breakdowns, and evidence-backed prioritization. The same customer-led workflows are also available as copy-paste skills for Claude Chat through the AI Skills resource page.

Plugin repo: https://github.com/getdeck-io/plugins

Help Center

Open Deck help from the product and get answers grounded in product setup, uploads, credits, pricing, integrations, security, and troubleshooting guidance.

Deck now includes a Help entry in the user menu, backed by a Chatbase support agent when the environment is configured. The agent has a dedicated support context covering onboarding, uploads, integrations, Deck Intelligence, MCP, API access, billing, credits, and common troubleshooting boundaries.

The standalone "How Deck Works" docs page also has a clearer signup path, giving new users and AI assistants a more direct route from product explanation to getting started.

Opportunity Stories

Generate cleaner opportunity narratives from customer evidence with structured blocks that are easier to validate, render, and trust.

Opportunity story generation now asks the model for typed semantic content blocks instead of raw editor JSON. Deck validates those blocks first, then converts them into the persisted story format used on the opportunity detail page.

That gives product teams more consistent summaries, bullets, callouts, and evidence sections when turning customer-backed opportunities into readable narratives for prioritization.

Survey Theme Scopes

Keep structured survey dimensions separate from the reusable global theme taxonomy so survey analysis stays precise without muddying long-term product themes.

Survey imports often contain measurement dimensions that are useful inside one survey but too specific to become permanent product themes. Deck now separates those survey dimensions from global themes, so structured survey results can be analyzed without polluting the broader taxonomy.

The survey synthesis pipeline also validates and repairs weak theme notes before persistence. That gives teams cleaner explanations, better evidence links, and fewer vague placeholders when survey answers become insight themes.

Agent-Readable Pricing

Give customers and AI assistants a canonical pricing source, plus a shared prompt handoff that makes plan comparisons easier to ask and answer.

Deck now publishes pricing and product overview Markdown in places agents can reliably discover. Public `llms.txt` files point to the canonical pricing, product, sitemap, and interview schema sources so pricing questions can stay grounded in the same source of truth as the website.

The in-app billing modal and public pricing page now share the same pricing prompt handoff. Customers can copy a source-backed prompt for an AI assistant, compare plans with current open beta pricing, and avoid piecing together billing details from scattered UI copy.

Opportunities

See the customer-backed problems worth acting on next, grouped by category and evidence strength so roadmap tradeoffs start from real demand.

Open the backlog to review opportunities by Pain Points, Feature Requests, Usability Issues, and Bugs & Errors. Each item is backed by related insights, and low-evidence opportunities stay out of the main list so the team can focus on signals with enough customer support.

Use CRM and segment context to understand which accounts or customer groups are affected, then carry the strongest opportunities into initiatives when the team is ready to act.

Initiatives

Turn customer evidence into active product bets, track what is moving, and keep every initiative connected to the users and segments it serves.

Use Initiatives as the place where promising customer signals become committed product work. Active and completed views make it clear what is in motion, what has shipped, and which evidence supports each bet.

Create an initiative from the Build workspace, attach the relevant evidence, and scope it to the customer segments it affects. From there, the initiative becomes a durable record of why the work matters and who it is for.

Subthemes

Find the specific patterns hiding inside broad themes, spot what is trending or worsening, and jump directly into the evidence behind each signal.

Subthemes make broad feedback themes more actionable by exposing the smaller patterns inside them. Instead of stopping at “onboarding” or “reporting,” teams can see the concrete issues, delights, and requests that make up the larger theme.

Browse subthemes by theme, trending movement, high negative sentiment, latest activity, or sudden changes. Use search, date, sentiment, and segment filters to narrow the list, then open a dedicated subtheme page to inspect the evidence.

Segments

Define the customer cohorts that matter to your business and compare feedback through that lens across uploads, themes, subthemes, and NPS.

Segments help teams stop treating every piece of feedback as equally weighted. Enterprise customers, trial users, churn-risk accounts, Slack channels, CRM cohorts, and other groups can each be analyzed on their own terms.

Create and manage segments from organization settings, then apply them through the global segment filter across supported Deck surfaces. Include or exclude cohorts, save the state in the URL, and compare what different customer groups are asking for.

CSV Upload

Turn survey exports and research spreadsheets into structured feedback without manual cleanup, column wrangling, or lost context.

CSV Upload gives teams a practical path from spreadsheet exports to searchable, synthesized customer feedback. Survey results, research logs, and open-text responses can move into Deck without becoming a manual formatting project.

Drop in a CSV, preview the rows, map columns to Deck fields, classify question types, and review errors before processing. You can also assign segments during import so the feedback is useful for analysis as soon as it lands.

NPS Score

Understand why your score is moving, what promoters love, what detractors need fixed, and which customer quotes support the next action.

NPS Score turns a single metric into an explanation. Product and customer teams can see the themes behind promoters, passives, and detractors instead of guessing what moved the number.

Review the score trend, respondent breakdowns, synthesized themes, and supporting quotes from the NPS page. When segments are enabled, compare how different customer groups experience the product and decide which issues are most likely to move the score.

Zendesk Integration

Turn support tickets into product evidence without losing priority, status, tags, assignee, and customer context.

Zendesk brings ticket history into Deck so support volume can be read as product signal, not just a queue to clear. Conversations stay tied to the metadata support teams already use, which makes it easier to understand which issues are urgent, recurring, and tied to specific customer groups.

Once tickets are imported, Deck can synthesize recurring problems, preserve useful ticket context, and make support evidence available alongside interviews, surveys, NPS, and CRM data.

Intercom Integration

Bring support conversations into Deck so recurring product issues surface from what customers are already telling the team.

Intercom conversations capture the moments when customers are blocked, confused, or asking for something new. Deck imports that support history and turns it into a ranked source of product evidence instead of leaving it buried in conversation threads.

Use Intercom feedback alongside other sources to spot recurring issues, analyze sentiment, and connect support themes back to customer and company context.

PostHog Integration

Sync product survey responses into Deck so in-app feedback can be analyzed alongside the rest of your customer evidence.

PostHog surveys often capture feedback at the exact moment a customer is using the product. Bringing those responses into Deck gives teams a direct line from in-app sentiment to broader product themes.

Free-text answers can be synthesized for themes and sentiment, while structured ratings and NPS-style responses stay available for analysis. The result is a cleaner bridge between product analytics and qualitative feedback.

MCP Server

Ask AI assistants questions about your Deck workspace and get answers grounded in themes, insights, transcripts, NPS, and build context.

The MCP Server brings Deck’s customer feedback into the AI tools where product thinking already happens. Instead of copying quotes into a prompt, teams can ask an assistant to investigate real themes, insights, transcripts, NPS responses, and build context.

Connect an MCP-compatible client, authenticate with Deck, and choose the organization you want to query. The tools are scoped through Deck access controls, so assistants can retrieve grounded context without getting unrestricted write access to customer data.

HubSpot and Attio Integrations

Connect CRM context to feedback so product decisions can be filtered by the accounts, companies, and segments behind each signal.

HubSpot and Attio make customer context part of the analysis layer. Feedback becomes easier to prioritize when teams can see which accounts, company stages, lifecycle states, or custom CRM attributes are connected to a theme.

Use CRM-backed filters to compare what different customer groups are asking for and to keep roadmap conversations grounded in the segments that matter most.

Slack Insight Digests

Send synthesized customer feedback back into Slack so teams can stay close to the signal where they already work.

Slack is not just a place where feedback appears. It is also where teams notice, discuss, and act on it. Insight digests close that loop by bringing synthesized feedback back into the channels where product conversations already happen.

Teams can keep customer signal visible without asking everyone to open another dashboard for every update.

Slack Integration

Capture customer feedback from Slack channels before it disappears into chat history.

Slack was the first integration surface for Deck because so much customer feedback starts as a quick message, sales note, support handoff, or product discussion. The integration gives teams a way to preserve that signal instead of relying on someone to remember it later.

Select the channels that matter, let Deck monitor for feedback, and turn team conversations into structured product evidence.

Visualize Environment

Move through themes and detail views faster, filter from multiple angles, and share analysis states without rebuilding context.

The Visualize workspace is where teams move from raw feedback into a clear picture of what customers are saying. Themes, details, sentiment, categories, dates, segments, and integration filters all work together so analysis can happen from the angle that matters in the moment.

Start on the themes list to scan the highest-signal areas, then open a theme detail page to inspect the supporting insights. Filter states live in the URL, which makes it easy to refresh, share, or return to the exact view later.

User Interview Upload

Get raw conversations into Deck quickly, whether they start as transcripts, audio, or video, while preserving speaker detail for synthesis.

User interviews are one of the richest feedback sources, but they are easy to lose in recordings, notes, and messy transcripts. Deck keeps the conversation intact so synthesis can preserve who said what and why it mattered.

Upload a transcript, paste cleaned speaker turns, or add audio and video. The wizard guides you through interview details, transcript review, and submission, with a reusable prompt available when a transcript needs to be converted into Deck-ready format first.