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Changelog
Apr 13, 2026

Opportunities

See the customer-backed problems worth acting on next, grouped by category and evidence strength so roadmap tradeoffs start from real demand.

Details

  • Open the backlog to review opportunities by Pain Points, Feature Requests, Usability Issues, and Bugs & Errors. Each item is backed by related insights, and low-evidence opportunities stay out of the main list so the team can focus on signals with enough customer support.

  • Use CRM and segment context to understand which accounts or customer groups are affected, then carry the strongest opportunities into initiatives when the team is ready to act.

How this release fits the Deck workflow

Opportunity Backlog gives teams a consistent way to compare customer problems without flattening the evidence behind them. Impact, sentiment, trend, affected customers, confidence, and supporting quotes stay close to each item, making it easier to challenge a recommendation before roadmap time is committed.

The workflow also keeps discovery connected to action. Teams can move from a theme or subtheme into a qualified opportunity, inspect the source feedback and affected segments, and then promote the problem into an Initiative with its title, goal, and evidence already attached.

Low-evidence items stay outside the main planning view until enough customer signal exists to justify sustained roadmap attention and investment.

  • Explore Opportunity Backlog
    See how Deck ranks recurring customer problems.
  • Read the opportunity documentation
    Learn how opportunities move from evidence into planning.

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