I Plan Your Next QuarterAround What Customers Actually Need

Improve Your Product

I Build the Case Before You Commit

Name the goal and the customers it's for. I search every insight, theme, NPS response, and ticket for that segment, then write why now, the customer problem, and the Projects to get there.

I Keep Big Bets Tied to Real Customers

InitiativesActiveCompleted
Enterprise activationFirst-run completion 41% → 70%
Building212 insights
Self-serve expansionSeats added without sales +30%
Exploring138 insights
Reporting overhaulWeekly active reporters 2×
Draft64 insights
AI automationsHours saved per team per week
Ready to Act175 insights

Every Bet at a Glance

Draft, Exploring, Building, Ready to Act. See where each initiative stands and how much evidence backs it.

Initiatives / Enterprise activationEvidence
SegmentsAll users (no segment filter)
Insights in scope1,284
Reporting22%
Onboarding experience18%
Mobile app16%
Permissions & roles9%

Scoped to the Customers It's For

Pick a segment and I rebuild the evidence around it. Enterprise admins and self-serve users rarely want the same thing.

Import from Linear
Search loaded Linear initiatives
Choose InitiativeEnterprise activation (Q4)4 projectsMobile parity6 projectsBilling v23 projects
Link SegmentNo segment

Bring Your Linear Initiatives

Import an initiative from Linear and its Projects come with it. I attach the customer evidence from there.

I Follow the Bet from Opportunity to Outcome

Promote the top opportunity and I carry its goal and evidence into an initiative, break it into Projects, follow them through Linear and Jira, and measure what changed for customers.

Work from Anywhere with API & MCP

Your agents will not miss any of the customer & product context. Anything you can see in the UI can be accessed from the MCP and API.

Learn about Deck MCP
Deck AI PM (MCP)

Plan our enterprise activation push for next quarter.

Ask your AI PM anything…

Add Deck's AI Skills to Make your Agents Savvy

Add skills to agent

Frequently Asked Questions