Initiatives

Turn customer evidence into active product bets, track what is moving, and keep every initiative connected to the users and segments it serves.

Use Initiatives as the place where promising customer signals become committed product work. Active and completed views make it clear what is in motion, what has shipped, and which evidence supports each bet.

Create an initiative from the Build workspace, attach the relevant evidence, and scope it to the customer segments it affects. From there, the initiative becomes a durable record of why the work matters and who it is for.