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Themes

Know What Your Customers Are Really Saying

Deck reads every interview, ticket, Slack thread, survey, and NPS response, then turns the noise into a living map of customer patterns your team can trust.

Don't Just Watch. Act.

Deck's agents go through every theme to deliver you segment-specific opportunities to improve your product.

Explore Opportunity Backlog
Opportunities

Teams need segmentation before insights become decision-ready

From 3 themes

Impact Score

5.9

Composite (0-10)

Customers affected

23

Below 50 People

Sentiment

68%

Negative

Trend MoM

0%

Flat

Summary

9 feature request signals show strong demand for segmentation that supports both focused analysis and cross-segment visibility. Strongest evidence comes from Segmentation Needed For Prioritization, Scoped Views By Team And Stakeholder, and Segmentation Before Deeper Analysis.

In Their Words

Top 3 most-cited verbatims from linked insights

Once we can get the sort of the segment dealing, I think it's the biggest thing on my mind. Yeah. Because that would just split it again it would just mean that you're more confident in that theming.
Users see segmentation as a prerequisite for clearer theming, subthemes, and adding more data without diluting insights.
But at some stage, we would also like to consolidate all 3 because we want to make like a high-level product decisions because we don't want to look at those feedback in silos, right?

Turn Every Source into a Readable Map of Customer Signal

See the Pattern Before the Debate

Volume, sentiment, source mix, and latest activity make repeated customer signals visible before planning turns anecdotal.

Themes

1 map

Shared Read

Product, design, support, and leadership see one view.

0 drift

Source Links

Every claim opens back to its quotes and segments.

Live

Theme Stats

Counts and sentiment update as feedback changes.

Cut the Market Without Losing Evidence

Filter by segment, source, sentiment, and date while every summary stays attached to the quotes that created it.

Segment Lens
Enterprise
Admins
North America

Onboarding Friction

68% negative

Enterprise admins repeat setup uncertainty most often when Slack and CRM fields are configured together.

Enterprise

42 insights

Mid-Market

27 insights

Self-Serve

13 insights

12 quotes from implementation owners

8 support threads tagged setup

5 interviews mention unclear progress

Any

Segment

Enterprise admins, new users, churn risks, and more.

5

Channels

Research, support, Slack, surveys, and NPS together.

Fast

Evidence Scan

Move from pattern to source without rebuilding context.

Ask AI Without Leaving the Source of Truth

Theme detail, stats, and filtered insight endpoints let connected AI assistants answer with real customer evidence.

Deck MCPOrg-scoped
Ask from any AI tool
ConnectionEnabled
https://mcp.getdeck.io/mcp
Choose a promptDeck MCP answers with customer evidence, not a generic model guess.

MCP

Agent Access

Expose canonical theme data to the tools teams use.

Quotes

Receipts

Answers stay grounded in actual customer language.

API

Reusable Data

Theme detail and insight filters stay consistent.

Frequently Asked Questions

Build Better Customer-Led Product Today

Bring your interviews, tickets, surveys, Slack threads, and NPS into one evidence layer your team can act on.

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