Projects: Keep Customer Evidence Close when Executing & Track Success Seamlessly
Deck Projects turn customer-backed product work into first-class execution records that stay connected to evidence, initiatives, Jira, Linear, and AI workflows.
Matt Teixeira
3 minutes read
Deck Projects detail view
Your customer feedback is probably already scattered.
It lives in Slack, interviews, email, support tickets, sales calls, surveys, and CRM notes.
That makes life hard for anyone trying to build product from the customer's point of view.
To make sense of it, teams usually open another app: a doc, PRD, project brief, or planning workspace where they try to consolidate the evidence and turn it into a project outline.
Best case, you have three tools open: the places where feedback lives, the doc where you summarize it, and the project management tool where the work actually happens.
That is a lot of manual synthesis. It is also where customer context starts to disappear.
By the time the project is in Jira or Linear, the original evidence has often been flattened into a title, an owner, a status, and a short description.
When customer context is easy to lose, the work gets worse. The team forgets what mattered, why it mattered, and what success was supposed to look like.
Why Projects
Deck already helps teams turn scattered feedback into themes, insights, opportunities, and initiatives.
Projects add the next step: execution.
A Project gives the team one place to answer:
- What are we building?
- Who owns it?
- What customer evidence supports it?
- Which customer segment does it affect?
- What does success look like?
Product teams do not only need better prioritization. They need better continuity.
A customer problem should not be clear during discovery, vague during planning, and invisible during execution.
Because when that happens, you know the outcome: by the time the project ships, no one remembers why it started.
Deck Projects list view
What You Can Do With Projects
The standalone Projects page gives teams a ledger of active work across the Build area.
You can create a Project in Deck, link it to an Initiative, assign a segment, set an owner, manage dates, update status, and filter the list by search, status, segment, or date.
If execution work already exists elsewhere, you can import it from Linear or Jira. Linear Projects map into Deck Projects. Jira Epics map into Deck Projects. Fields like title, description, status, owner, dates, and overview content become Deck-side context your team can use right away.
On the Project detail page, the work becomes a living document.
Overview, Evidence, and Success Metrics sit together in the same editor-style surface used across Deck's Build workspace.
Project Evidence can be backed by linked insights, so the evidence section is not just a loose paragraph. It stays connected to the customer signals that justified the work.
Projects also support external handoff. Existing Projects can link to a Linear Project or Jira Epic. Teams can also create a Linear Project or Jira Epic from Deck, with an optional AI-generated overview based on the Project context.
Deck Projects Jira and Linear integration view
Gather Evidence, Track Success, and Keep Feedback Connected
Prioritization is essential for product teams.
At any moment, a product manager might have dozens of ideas in the backlog. The logical next step is to gather evidence for each idea, compare the upside, and choose the work with the strongest customer signal.
That sounds obvious. In practice, it is the hard part.
How is a product manager supposed to gather, compare, and summarize evidence across every idea? It is difficult with five ideas. It is nearly impossible with one hundred.
Deck makes that work possible.
With Projects, you can gather evidence for why a project should be worked on, why it should be avoided, and what success should look like if the team moves forward.
After release, the loop can continue. New customer feedback can stay connected to the project, helping the team understand whether the work solved the problem and giving leadership a clearer view of impact.
Add your customer feedback to Deck and let the agents do the synthesis.
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