Deck

Centralize Customer Feedback from the Tools You Already Use

Connect Slack, Intercom, Zendesk, Gong, and your other feedback tools to Deck, then confirm the data actually arrives. Do it in the app or with your AI agent.

By Matt TeixeiraUpdated

Run it in Deck
Time to Run
30 min
Uses
Integrations,Themes
You Get
Feedback Stack Checklist
Run It
In Deck or with your agent

How Do You Centralize Customer Feedback from Every Tool?

Connect each tool that holds customer feedback, such as Slack, Intercom, Zendesk, or Gong, to one workspace as a native integration. Then check that data actually arrives: the connection is active, items have synced, and the first insights appear. A tool counts as connected only when its feedback shows up, not when the login succeeds.

Why Customer Feedback Ends Up Scattered

Support tickets sit in Intercom or Zendesk, requests land in Slack, and sales calls stay in Gong. Each tool holds part of the story, so nobody sees the whole picture. And when a sync quietly breaks, nobody notices until a planning meeting runs on half the data.

How Deck Pulls Every Feedback Source into One Place

Deck connects to the tools your team already uses as native integrations and runs what they send through one pipeline into insights and themes. Each integration shows its state, so you can see whether it is active or needs attention. Surveys, interviews, and in-product feedback each have their own way in, so every source ends up in one place.

How to Connect Your Feedback Tools in Deck

Run it yourself in Deck, or hand it to your AI agent. Same steps, same result.

  1. 01

    List Where Your Feedback Lives

    Write down every tool that holds customer feedback and start with the one that holds the most. Slack, Intercom, Zendesk, Gong, PostHog, Notion, and Confluence connect natively. Salesforce, HubSpot, and Attio add customer data for segments.

  2. 02

    Connect One Integration at a Time

    An organization admin opens Settings → Integrations, picks the tool, and clicks Connect to authorize it. Check your plan first. The Free plan allows one integration, Intercom and Zendesk need Starter or higher, and CRMs need Business or higher.

  3. 03

    Finish Setup for Slack, Notion, and Gong

    In Slack, run /invite Deck in each feedback channel, then add the channels in Settings → Integrations → Slack. Notion only gives Deck access, so import the pages in Manage → Notion. For Gong, set the sync rules in Settings → Integrations → Gong.

  4. 04

    Route Surveys, Interviews, and In-App Feedback

    Survey exports go in through Manage → CSV Uploads. Interview recordings and transcripts go in through Manage → User Interviews. For feedback inside your product, install the Deck feedback widget.

  5. 05

    Confirm the Data Arrives

    Open each integration in Settings → Integrations and check that it is active and syncing. Then look for its first insights in Visualize → Themes. Do not call a tool connected until its feedback shows up.

  6. 06

    Write Down a Blocker and Next Step for Each Gap

    If a tool is locked by your plan, needs attention, or still sends no data, note the blocker and one next step. Members who cannot connect integrations send the list to an organization admin.

Feedback Stack Checklist

feedback-stack-checklist.md
Tool        | Deck path                                      | State                                    | Data flowing | Synced items | Blocker           | Next step   
------------|------------------------------------------------|------------------------------------------|--------------|--------------|-------------------|-------------
[Tool name] | Native integration / CSV / Interviews / Widget | Active / Needs attention / Not connected | Yes / No     | [Deck count] | [Blocker or none] | [One action]
## Before you connect
[ ] An organization admin is ready to connect integrations
[ ] Plan checked: Free allows 1 integration (Linear and Jira do not count), Starter allows 5
[ ] Intercom or Zendesk: Starter or higher
[ ] Salesforce, HubSpot, or Attio: Business or higher
## Finish setup
[ ] Slack: /invite Deck in each channel, channels added in Settings → Integrations → Slack
[ ] Notion: pages imported in Manage → Notion
[ ] Gong: sync rules set in Settings → Integrations → Gong
## Other sources
- Surveys: Manage → CSV Uploads
- Interviews: Manage → User Interviews
- In-product feedback: Deck feedback widget
- Any other tool: Public API, with a key you create in Deck
Plain text. Pastes into Docs, Notion, or your agent.20 lines

Frequently Asked Questions

Only organization admins connect integrations, in Settings → Integrations. A member can list the tools and send the request to an admin. Slack also needs someone who is both a Slack admin and a Deck admin.

The Free plan allows one integration, and Linear and Jira do not use that slot. Starter allows five. Intercom and Zendesk need Starter or higher, and Salesforce, HubSpot, and Attio need Business or higher.

Check its state first. An integration that needs attention must be reconnected by an admin. Slack only syncs channels where Deck is invited and added, and Notion only imports the pages you pick in Manage → Notion.

Survey exports come in as CSV uploads, interviews through Manage → User Interviews, and in-product feedback through the Deck feedback widget. For any other tool, use the Public API with a key you create in Deck.

They connect natively, but they hold roadmap work, not customer feedback. Import them as initiatives and Projects with the Linear roadmap and Jira epic playbooks.

Yes. With Deck MCP connected, paste the prompt on this page. The agent reads each integration's state, gives you the connect link and steps, and checks that data arrives. It cannot connect a tool, add a Slack channel, or import Notion pages, and it never asks for passwords, tokens, or API keys.