Deck

Competitor Gap Analysis Backed by Your Own Customers

Find where competitors are weak using their public reviews, then check each gap against your own customer feedback before it reaches your backlog.

By Matt TeixeiraUpdated

Run it in Deck
Time to Run
20 min
Uses
Competitors,Opportunity Backlog
You Get
Competitor Gap Table
Run It
In Deck or with your agent

What Is a Competitor Gap Analysis?

A competitor gap analysis finds where rival products are weak or strong and checks each finding against what your own customers ask for. The gaps worth acting on are the ones where competitor reviews and your own feedback describe the same problem. Those become openings for your roadmap, backed by evidence from both sides.

Why Competitor Analysis Usually Fails

Competitive analysis usually ends as a feature grid. It tells you what rivals have, not what their customers hate, and not whether your own customers want the same thing. So the roadmap chases a rival's launch, or ignores a real opening because nobody can point at the evidence.

How Deck Finds Gaps Your Customers Confirm

Deck researches the products you compete with from public reviews and groups what their customers praise and complain about. Then it checks each finding against your own feedback. A gap counts only when the competitor evidence and your customers' evidence point at the same problem, and you can promote it straight into your Opportunity Backlog.

How to Run a Competitor Gap Analysis in Deck

Run it yourself in Deck, or hand it to your AI agent. Same steps, same result.

  1. 01

    Add the Competitors You Sell Against

    Open Visualize → Competitors and add each rival by its product domain. Use the products you lose deals to, not every name in the category.

  2. 02

    Let Research Finish

    Start research and wait for the report. Research runs in the background and can take a few minutes. Deck emails you when it is ready.

  3. 03

    Read Both Columns

    Weaknesses to Exploit are what competitor customers complain about. Each one is a possible opening. Strengths to Match are what they praise. Each one can be a gap in your own product. Open the review quote on a row before you trust it.

  4. 04

    Check It Against Your Own Feedback

    For each candidate, search your own themes and insights for the same problem. A shared keyword is not enough. Read the quotes. Sort each gap into one of three groups: customers also ask, competitor only, or already on the backlog.

  5. 05

    Promote the Gaps Worth Acting On

    On a row you want to act on, choose Promote to Opportunity. Name it after the customer problem, not the rival. Leave on “Find information on my own customer feedback” so Deck attaches your own evidence too.

Competitor Gap Analysis Template

competitor-gap-table.md
Gap            | Side                | Competitor | Competitor evidence  | Your customers' evidence     | Backlog status  
---------------|---------------------|------------|----------------------|------------------------------|-----------------
[Problem name] | Weakness / Strength | [Rival]    | [Deck count] + quote | [Deck count] or "none found" | New / On backlog
## Groups (put "Customers also ask" first)
- Customers also ask: Both sides have evidence for the same problem
- Competitor only: Their customers mention it, yours do not yet
- Already on the backlog: An opportunity exists, link it
## For each top gap, paste two quotes
- Competitor review: "[quote]"
- Your customer: "[quote]"
Plain text. Pastes into Docs, Notion, or your agent.12 lines

Frequently Asked Questions

Public reviews of the products you add, from sites such as G2, Capterra, Reddit, and the app stores. Each finding keeps the review quote so you can check it.

A competitor's weakness only matters to you if your customers hit the same problem, or if prospects choose the rival because of it. Matching keeps the list about your market, not theirs.

Yes. Starting research uses credits, and Deck asks before it starts. The Free plan includes one competitor report for your first two competitors.

It can suggest names from what it knows about your company. You choose which ones to research. Your agent never adds competitors on its own.

Yes. With Deck MCP connected, paste the prompt on this page. The agent reads the competitor report, searches your own feedback for each gap, and writes the gap table. It asks before starting research or adding a competitor.