# Centralize Customer Feedback from the Tools You Already Use

Connect Slack, Intercom, Zendesk, Gong, and your other feedback tools to Deck, then confirm the data actually arrives. Do it in the app or with your AI agent.

- URL: https://getdeck.io/playbooks/connect-feedback-stack
- Author: Matt Teixeira
- Published: 2026-11-01
- Updated: 2026-11-01
- Stage: Set up

## How Do You Centralize Customer Feedback from Every Tool?

Connect each tool that holds customer feedback, such as Slack, Intercom, Zendesk, or Gong, to one workspace as a native integration. Then check that data actually arrives: the connection is active, items have synced, and the first insights appear. A tool counts as connected only when its feedback shows up, not when the login succeeds.

## Why Customer Feedback Ends Up Scattered

Support tickets sit in Intercom or Zendesk, requests land in Slack, and sales calls stay in Gong. Each tool holds part of the story, so nobody sees the whole picture. And when a sync quietly breaks, nobody notices until a planning meeting runs on half the data.

## How Deck Pulls Every Feedback Source into One Place

Deck connects to the tools your team already uses as native integrations and runs what they send through one pipeline into insights and themes. Each integration shows its state, so you can see whether it is active or needs attention. Surveys, interviews, and in-product feedback each have their own way in, so every source ends up in one place.

Deck features used:

- [Integrations](https://getdeck.io/product/integrations)
- [Themes](https://getdeck.io/product/themes)

## How to Connect Your Feedback Tools in Deck

### 1. List Where Your Feedback Lives

Write down every tool that holds customer feedback and start with the one that holds the most. Slack, Intercom, Zendesk, Gong, PostHog, Notion, and Confluence connect natively. Salesforce, HubSpot, and Attio add customer data for segments.

### 2. Connect One Integration at a Time

An organization admin opens Settings → Integrations, picks the tool, and clicks Connect to authorize it. Check your plan first. The Free plan allows one integration, Intercom and Zendesk need Starter or higher, and CRMs need Business or higher.

### 3. Finish Setup for Slack, Notion, and Gong

In Slack, run /invite Deck in each feedback channel, then add the channels in Settings → Integrations → Slack. Notion only gives Deck access, so import the pages in Manage → Notion. For Gong, set the sync rules in Settings → Integrations → Gong.

### 4. Route Surveys, Interviews, and In-App Feedback

Survey exports go in through Manage → CSV Uploads. Interview recordings and transcripts go in through Manage → User Interviews. For feedback inside your product, install the Deck feedback widget.

### 5. Confirm the Data Arrives

Open each integration in Settings → Integrations and check that it is active and syncing. Then look for its first insights in Visualize → Themes. Do not call a tool connected until its feedback shows up.

### 6. Write Down a Blocker and Next Step for Each Gap

If a tool is locked by your plan, needs attention, or still sends no data, note the blocker and one next step. Members who cannot connect integrations send the list to an organization admin.

## Connect Your Feedback Stack with Your AI Agent

You need:

- Deck MCP connected to your agent
- An organization admin for one step

Your agent starts with the `explore_integrations` tool.

Paste this prompt into your agent:

```text
Use Deck MCP. Fetch and follow https://docs.getdeck.io/docs/agents/workflows/connect-feedback-stack.md
```

Full agent workflow: https://docs.getdeck.io/docs/agents/workflows/connect-feedback-stack.md

## Feedback Stack Checklist

### Feedback Stack Checklist

```text
| Tool | Deck path | State | Data flowing | Synced items | Blocker | Next step |
|---|---|---|---|---|---|---|
| [Tool name] | Native integration / CSV / Interviews / Widget | Active / Needs attention / Not connected | Yes / No | [Deck count] | [Blocker or none] | [One action] |

BEFORE YOU CONNECT
[ ] An organization admin is ready to connect integrations
[ ] Plan checked: Free allows 1 integration (Linear and Jira do not count), Starter allows 5
[ ] Intercom or Zendesk: Starter or higher
[ ] Salesforce, HubSpot, or Attio: Business or higher

FINISH SETUP
[ ] Slack: /invite Deck in each channel, channels added in Settings → Integrations → Slack
[ ] Notion: pages imported in Manage → Notion
[ ] Gong: sync rules set in Settings → Integrations → Gong

OTHER SOURCES
Surveys: Manage → CSV Uploads
Interviews: Manage → User Interviews
In-product feedback: Deck feedback widget
Any other tool: Public API, with a key you create in Deck
```

## Frequently Asked Questions

### Who can connect integrations?

Only organization admins connect integrations, in Settings → Integrations. A member can list the tools and send the request to an admin. Slack also needs someone who is both a Slack admin and a Deck admin.

### How many integrations does each plan allow?

The Free plan allows one integration, and Linear and Jira do not use that slot. Starter allows five. Intercom and Zendesk need Starter or higher, and Salesforce, HubSpot, and Attio need Business or higher.

### Why is a connected tool not sending data?

Check its state first. An integration that needs attention must be reconnected by an admin. Slack only syncs channels where Deck is invited and added, and Notion only imports the pages you pick in Manage → Notion.

### What about tools Deck does not connect to?

Survey exports come in as CSV uploads, interviews through Manage → User Interviews, and in-product feedback through the Deck feedback widget. For any other tool, use the Public API with a key you create in Deck.

### Do Linear and Jira belong on this list?

They connect natively, but they hold roadmap work, not customer feedback. Import them as initiatives and Projects with the Linear roadmap and Jira epic playbooks.

### Can my AI agent run this?

Yes. With Deck MCP connected, paste the prompt on this page. The agent reads each integration's state, gives you the connect link and steps, and checks that data arrives. It cannot connect a tool, add a Slack channel, or import Notion pages, and it never asks for passwords, tokens, or API keys.

## Related Playbooks

- [Import Survey Results from Typeform, Qualtrics, or SurveyMonkey](https://getdeck.io/playbooks/migrate-surveys.md): Move survey exports from Typeform, Qualtrics, SurveyMonkey, or Google Forms into Deck as CSV uploads, and turn free text answers into insights and themes.
- [Turn Customer Interview Transcripts into Insights and Themes](https://getdeck.io/playbooks/import-interviews.md): Upload interview recordings and transcripts to Deck and get insights linked to verbatim quotes and grouped into themes. Run it in the app or with your AI agent.
- [Customer Feedback Audit: What Your Team Actually Knows](https://getdeck.io/playbooks/workspace-audit.md): Audit every feedback source, integration, and theme in Deck, find the gaps, and get one next step for each. Run it in the app or hand it to your AI agent.